California broker hopes Bigfoot can help sell $1M house broker hopes Bigfoot can help sell $1M house
Coldwell Banker Realty agent Daniel Oster did all of the customary work to market a high-end property in California’s Santa Cruz Mountains. He hired a photographer to take magazine-quality twilight shots and aerial images.
But Oster still needed to find the missing link between standard marketing and something that would stand out.
Then inspiration bolted out of the wild.
Oster put on a Bigfoot costume, posed for more photos as he baked in the remodeled kitchen, lounged in one of the five bedrooms and gently clipped azaleas on the 0.7-acre estate.
As he always does, he promoted the listing on social media and the gimmick caught fire.
“No one thinks Bigfoot is real, but there is a kitschy Bigfoot Discovery Museum in town,” said Oster, explaining what prompted the 6-foot-tall real estate agent to order a furry costume.
In almost 18 years of being successful at selling real estate, this is the first time he went yeti.
Oster’s goal: To make people laugh and maybe buy the property for $999,000.
— The Oregonian
A friend of mine recently shared this with me. At first, I didn’t know why, as I was not in the market for a new home (nor will I ever be unless I hit the lottery or something). But then, as I scrolled down through the standard images of the kitchen, the bathroom, the dining room, etc. I started coming across these images and starting laughing!
Then I realized that this isn’t the first time that Bigfoot has been used as a marketing or advertising brand. Jack Links Jerky has basically made it synonymous with their products. There have been Bigfoot pizzas, Sasquatch soaps, beers, school supplies, etc. that have used Bigfoot to help sell their products. Bigfoot is one hell of a brand!
I hope that someone buys this house and has some Bigfoot adventures of their own. It looks like the current owner is a fan (Look closely at the picture of the house below and note the “Bigfoot” brand on the camper!)